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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
by Lucas Conley
from PublicAffairs
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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OBD?: big business' Out of Bounds Deception? 
We quickly learn packaging is king. Never mind the old saying about the customer always being right. OBD says, today it's not about serving consumers but about pumping up products and getting into the psyche of shoppers, forever "helping" them do the "right" buying. In the end, the idea is to heavily increase "the bottom line" for company stockholders ...as hastily as possible. Author Conley details how "executives apply innovations to marketing... rather than to products and services." And it all works.... more info
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Note to consumers and marketers. Roll up your sleeve for this overdue shot of reality. A quick and possibly painful jab.
I love this book. Lucas Conley steps back as a journalist and documents with a palpable tone of fascination mixed with horror, the degree to which branding has become so powerful as a marketing tool, and so pervasive as a force in our daily lives. He takes us inside the world of researchers and branding specialists and reports on the subtle, sometimes insidious work. And he covers the topic with colorful, vibrant language. He's an excellent raconteur.
What I love is the fact that Conley stands back far... more info
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Thumbs up! 
Having seen the author plug the book on 'The Colbert Report' I immediately thought it would be a book I would like to read...living in Ireland I had to import the book at extra cost...and having just finished reading it 10 minutes ago I can say it was well worth it.
I would recommend this book to anyone at all interested in how the companies of the world are infesting our daily lives with constant advertising and the ways in which they try to get under our skin to persuade us to buy their products.... more info
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Best of Breed
Having spent a good many years in advertising and marketing, and having read a great many articles and books about the subject, I'll have to admit I did approach this book with a more than casual interest in learning about the current state of the "art".
One of my all time favorites "The Hidden Persuaders" by Vance Packard, was the standard of the earlier attempts to dig into the underbelly of the mind grabbing beast called advertising. Well, we've come a long way, Baby.
Lucas Conley's book... more info
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