MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth

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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
by Rita Gunther McGrath, Ian C. Macmillan
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• A Book of Business Ideas and Strategies
  Market Busters, which purports to offer "40 strategic moves that drive exceptional business growth," follows through well on that promise and does exactly that. It's not a book of fluff or platitudes, and every single strategic move in the book is built upon a foundation of time-tested theories and actual, real-world examples. This isn't a motivational book that tells you "you can do it" but rather an extensive study into what has worked (and also what has NOT worked) written for educated people in... more info

• Very Thought Provoking
  This book hits the nail on the head in many areas, but its greatest quality is that it is thought provoking. Perhaps your company is stuck in a rut and you need to create ways to get it growing again--this book will help get the thought process going. This could also serve as a team building book in that you could buy a copy for each of your key employees (possibly directors and VPs) and assign them each a chapter to discuss at an upcoming meeting. Then brainstorm after each meeting to implement the best... more info

• a great book
  A very down-to-earth and very practical handbook for any strategical formulation endeavours. Better than those metaphorical ones, like "blue ocean strategy". Would get five stars if it did not mistakenly treat "People's Republic of China" as "Republic of China" in the case on p. 129. There is only one province of ROC, i.e. Taiwan.

• Immediate tools for driving organic growth
  There are a number of books on the market focused on innovation, and this one is by far the best. McGrath and MacMillan have built upon concepts introduced in The Entrepreneurial Mindset, and have yet again provided actionable strategies for driving extraordinary growth.
  MarketBusters provides a disciplined approach toward examining "profit drivers" within a company and developing straight forward strategies for redefining products, processes and business models. Through models and prospecting... more info

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