Strategy Maps: Converting Intangible Assets into Tangible Outcomes

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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan, David P. Norton
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 3.5 / 5.0

• A well-written source on mapping strategy
  This is a comprehensive book on the concept of strategy mapping. It deals with strategy maps as a tool for communicating an organization's vision enterprise-wide in order to enable its better implementation. The book covers the subject in a very detailed but well-organized manner. Theoretical and practical coverage is well balanced. I strongly recommend it as a clearly authoritative source on strategy communication and implementation.

• Good introduction but could use more details.
  In their book Strategy Maps, Kaplan and Norton further their discussion on the balanced scorecard as a tool to measure and in turn better manage intangible assets. The book is separated into five sections. The section that I found to be most interesting dealt with intangible assets. Kaplan and Norton state that more than 75% of the average company's market value is derived from intangible assets. Assets such as well-trained employees and a shared vision and corporate culture are almost impossible to... more info

• Good information but fails to offer adequate solution to valuation problem
  In today's increasing shift away from traditional business models involving around tangible product, it is becoming more difficult to measure the value of a company. As such, there is an ever increasing need to stay educated on the various valuation methods being used today. As an accountant I see the value in understanding the potential ways for a company to value its assets. However, accountants and management are not the only benefactors of this information, investors too need to be educated on value of... more info

• Good Book!
  Kaplan and Norton introduce a very interesting topic: creating value for intangible assets. . Intangible assets are a very important value to a company, and measuring these assets is important to a company's success. I believe Kaplan and Norton establish a strong base for valuing intangible assets. After reading this book, I feel more competent and educated on the relationship between a company's strategy and intangible assets. It is almost like this book created a base for me. With this base, I can expand... more info

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