Authenticity: What Consumers Really Want

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Authenticity: What Consumers Really Want
by II Pine, James H. Gilmore, B. Joseph
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Caught in the authenticity paradox
  In their 1999 best seller `The Experience Economy' the authors, Joseph Pine and James Gilmore, described the shift in the economy from mining raw materials to the production of goods, to delivering services, to setting the scene for leisure experiences. Despite all the praise given to this book, there was nagging feeling: the American examples presented by the authors, such as Disney and Las Vegas, really did not work as authentic experiences for Europeans. This resulted in negatively equating The... more info

• Authenticity
  The authors, Gilmore and Pine, present an indubitable assertion that being real in today's business world is now a necessity for continued success. The book, Authenticity, is a well-written followup to their previous work, The Experience Economy, also a must read. For those who care about serving others, it is a very understandable basis by which one can consciously formulate and conduct valuable interaction with others.

• enlightening & educational!
  I read this book from my perspective as a consumer, rather than perhaps the perspective of the target audience of marketing professionals.
  I truly enjoyed this book! The authors are witty and provide real world examples to illustrate their message. I discovered the reasons I find certain offerings attractive and others not so attractive.
  The authors discuss the characteristics of "real" and "fake" offerings and provide numerous examples of each. Offerings may be true to the product and/or true to... more info

• brilliant - read it cover to cover straight through.
  
  the ideas in this book will blow your mind.
  linking post-modernism to business strategy.
  its only flaw was quoting a dave mathews lyric. ugh. other than that, astounding.
  now i know the difference between pseudo and quasi.
  

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