Seeing What's Next: Using Theories of Innovation to Predict Industry Change

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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
by Clayton M. Christensen, Erik A. Roth, Scott D. Anthony
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Michael Porter of Innovation
  Just as Michael Porter is the authority on Strategy, Clayton Christensen has become the authority on Innovation. He has not only created a great business theory, he has created an institution that defines our modern understanding of disruptive innovation. The foundations of his business theory are unimpeachable and the illustrations of the theory across industries are appealing to professionals inside and outside the industry alike.
  In this book, Christensen's students expand on the theory first... more info

• Seeing What's Next
  This is certainly a worthwhile read. The concepts are a great mix of grounded theory and in depth information. There are no earth-shattering concepts, or get rich quick schemes, just sound strategy on how to analyze the industry leaders of the future. One concern that is not addressed is how to determine what will be a disruptive innovation and what will be a poor investment. He does encourage readers to look at nonconsumers, and create a product or service that this group would want to consume. However, I... more info

• One Book Too Many
  Christensen's two earlier books ("The Innovator's Dilemma," and "The Innovator's Solution") provided great new insights into business history and strategic thinking. "Seeing What's Next" goes on to attempt to demonstrate implementation of these two books' insights, unfortunately with less than total success.
  Early in "Seeing What's Next," Christensen uses Dell Computer to illustrate the "Value Chain Evolution" theory's golden rule: Integrate to improve what is "not good enough" (speed, customization,... more info

• Inspired OnDisruption
  My eyes were opened when I read Clayton Christensen's books on disruptive innovation.
  In Seeing What's Next, Christensen chastises Wall Street analysts for their inability to see beyond current trends. -- I lived in that world for 10 years and he's right.
  Extrapolating future scenarios from current trends is a dangerous business and it seldom works for investors. And it fails miserably as a method for businesses to find the next big thing, which a lot managers try to do. A new framework for... more info

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