Smart World: Breakthrough Creativity And the New Science of Ideas

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Smart World: Breakthrough Creativity And the New Science of Ideas
by Richard Ogle
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Applying the science of networks to creativity
  This is a strange, wonderful and not always easy book. Richard Ogle tackles a slippery question about the mind: Where do truly creative leaps originate? Studies of creativity and innovation are multiplying, but Ogle's book does something rare. It demonstrates how networking creates something new by navigating shared spaces. Its style and content will make it challenging to many readers. Though Ogle has a knack for original, striking phrases, a simpler style would have served the innate complexity of the... more info

• A bit dry
  Very "out of the box", not much of a page-turner, but it does spark some interest. The narratives are somewhat intruiging.

• Cover Better Than the Book--Good Book but Dense
  I have a lot of respect for Robert Morris' reviews, so read that one for a more positive spin on this book. I tend to have less patience than most might given my broad and eclectic reading habits.
  I bought the book for the title, which is crafty marketing, but the content does not deliver on the implied promise. The book loses one star for failing to integrate the ten books below (I could list 20 but Amazon limits us to 10) and for failing to credit the Tofflers, my most respected colleagues since they... more info

• The way innovation really works...
  How do breakthrough ideas, products, services come to live? What is the real contribution of the so called `geniuses' to the process? How does our mind process information and reality in order to come up with novel ideas? This book presents, in an original and articulated fashion, possible intriguing answers to these and many other questions regarding the way we develop creativity and innovation. The author calls it `the new science of ideas' and step by step, through an entertaining narrative focusing on... more info

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