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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
by Hermann Simon, Frank F. Bilstein, Frank Luby
from Harvard Business School Press
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Do Not Confuse The Learning Curve With The Experience Curve
The authors have addressed the biggest mistake that large corporations make in using the classic BCG growth-cash quadrant that was popularized by Bruce Henderson in the 60's that lead to the fad for the market share as the key to success, in fact Henderson was very clear that market share in itself could never be the root to free cash flow. Today One Big Idea Consulting International is a modern disciple of Henderson and all Marketing Strategists should revisit Henderson before reading this book.
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Making a winning case for profit
Many executives, especially those running large companies, get easily pulled away from increasing profits to an almost ego-driven pursuit of market share.
This book explores nicely the origins of how market share became king, why it is a problem, and how companies could and should become profit-focused. The authors have presented a large set of case studies to support their argument and to help others bring about change in their companies. There are powerful yet simple examples of successes from grass... more info
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Setting the record straight
More profit obviously means more money for a company's stakeholders, so why do companies continue to insist that market share is the top organizational priority? The case for changing minds over to a profit-centralized viewpoint is clear. This is the mission authors Simon, Bilstein, and Luby undertake in this book and succeed gracefully at. Such ideas as understanding your company's comparative advantages, improving salesperson performance by removing the emphasis on sales volume, raising prices and... more info
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An important and timely study of the issues concerning adoptive profit versus market share in today's volatile stock market
Expertly co-authored by Hermann Simon (Founder and Chariman of Simon-Kucher and Partners Strategy and Marketing Consultants, Germany), and SKP partners of Boston's division, Frank F. Bilstein and Frank Luby, Manage For Profit Not For Market Share: A Guide To Greater Profits In Highly Contested Markets is an important and timely study of the issues concerning adoptive profit versus market share in today's volatile stock market. Introducing readers to investment management, marketing, and providing a clearly... more info
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