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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renée Mauborgne
from Harvard Business School Press
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Worth Understanding the Principles in this Book
The theories and stories in this book should be read by anyone currently a part of running a business. Essentially, a blue ocean is a new market that reaches out to a population not contemplated by the current companies in an existing market. The authors warn companies to get out of the red oceans where daily and bloody battles for market share and new customers occur each day and encourages readers to create a new market, where untapped customers will be drawn in and competition becomes irrelevant because... more info
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Blue Ocean is a must Read 
Good Book and a must read for anyone starting a Business or a new venture.
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Excellent!
I am very pleased with my order. The book was in excellent condition and was swiftly delivered.
Thanks!
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A Value Innovation
The authors use the ocean metaphor to differentiate between the typical
strategic approach and the one that they advocate. The bloody red ocean is where the vast majority of companies thrash and battle furiously with their competition, adding incremental improvements to differentiate their
products/services. The blue ocean, as the subtitle suggests, describes an
uncontested market space that makes competition irrelevant. It is achieved through value-innovation - creating a leap in buyer... more info
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