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Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
from Portfolio Hardcover
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Be the Ultimately Employable Purple Cow! 
These days it seems everything is about marketing. Most important is perhaps our ability to market ourselves. Purple Cow is a best-seller about standing out, being original and setting yourself apart - a vital skill for anyone looking to find a successful and satisfying career.
Seth Godin, a highly successful marketing expert, best-selling author, lecturer, and entrepreneur essentially shares his secret to success. That is, how to be remarkable. He shares the "magic formulas" behind successful... more info
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Great Business Tips Fast
This book is great. Very up to date and useful information in a book that's fun and fast to read!
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Making your product stick out 
A munchie-size book saying: try to make your product stick out, so people notice it and start talking about it. If that was already obvious to you, then you don't need to read it.
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Required reading if you are in marketing or business
Purple cow is the right message told in a very authentic and genuine way about creating remarkable efforts, products and work of any kind. Take the old saying "if it worth doing, it's worth doing well" to a whole new level. This book will change your outlook on creating "just good enough".
A must read if you are in marketing or business of any kind!
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