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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
by Sergio Zyman
from Portfolio Hardcover
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Why is this book out of print?
I found this book incredibly valuable for the following reasons:
- Mr. Zyman used excellent and impactful real-world examples to which Americans who have watched TV or paid attention to pop culture for the past 20 years can all relate.
- Mr. Zyman lived through, nay, created one of the biggest marketing blunders of the late 20th century: New Coke. His honesty and candor in admitting this and learning from that mistake gives him credibility and authenticity. He knows of what he speaks.
-... more info
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Renovate your thinking first!
According to the author, many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old businesses. The author says that this is the lazy approach to marketing, and it typically doesn't work. In fact, according to the author, 9 out of 10, innovation does not work. He further adds, "'Innovation' is just another word for `giving up'. It's saying that things are so bad that it's easier to get into an entirely different line of business... more info
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Growing a Business the Right Way
Fascinating approach that skewers the notion that innovation is the savior of business growth. Sergio Zyman provides examples galore showing how innovation has derailed many a company from its true course.
His notion of leveraging the essence of a business to do more of the things that made it great in the first place is very powerful, and it really leaves you scratching your head at how some companies can still focus on continually seeking out the new thing rather than the RIGHT thing for their... more info
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