Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
by Seth Godin
from Portfolio Hardcover

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Not Business as Usual
  If you are looking for some ideas to jump start your creative juices, take the few hours necessary to breeze thru this collection of blog posting from Seth Godin, blogger extraordinaire and seller of confidence for those needing to step outside their box. You do not need to have read his best-seller, "Purple Cow", or even be your company's marketing chief to find useful ideas and some interesting perspectives on inconsistencies that show-up in our everyday business transactions or even personal... more info

• Short and sweet nuggets of inspiration
  I love the "short and sweet" format - this is the perfect opportunity to browse someone else's brain for ideas!
  I read this over about 6 months, picking it up and reading one or two "rants" at a time. I found these thought-provoking, with sufficient detail for me to know what he was going on enough, but without boring me with detail and examples. Several topics triggered great ideas which I've thought through, developed, and run with in the days after reading.
  Highly recommended.

• wow thats a lot of info
  Not that Seth needs another glowing review...This book is great. Read the introduction and follow the isntructions for how to read the book. Every segment is something worth taking to the copier and distributing to coworkers. Here is an idea: start your own company and experiment with all the cool nuggets in the book, you might fail but it will be fun.

• Aren't Blogs the New Books?
  Blogger Seth Godin presents 184 "riffs" and "rants," with little statistical analysis to back up any of his assertions. "Small is the New Big" is a collection of odds and ends from Godin's blog (and Fast Company columns). While opinions without statistical basis may be enough to fill up the daily content requirements of the blogging world, an entire book filled with the same opinions is in desperate need of research and analysis. I'll have to read some of his other book-length works, but this volume will... more info

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