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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
from Portfolio Hardcover
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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This Book Doesn't Deserve Negative Reviews... 
...Simply because the title should give anyone an idea of who the book was written for.
If you already know when to quit or when to stick, then don't get this book.
If you're already successful and are happy with your career path, then don't get this book.
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However, if you're like me who's faced with so many opportunities but have a tough time deciding which to pursue, or if you're stuck in a job and can't figure out if it's really good for you in the long-term, or if you find... more info
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When the going gets tough - read the Dip
You will get better at anything you attempt if you put in the effort. After a while you will need to put in more and more effort for less and less gain. If you stick to your guns you will emerge as one of the few experts at whatever it is you chose to do. If you don't stick to your guns you should quit fast before you put in too much effort for the gain you will get before quitting.
That is pretty much the entire message of the book. However, it is delivered in typical Seth Godin style with witty pithy... more info
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A very timely perspective
This book probably saved me from myself. We were starting up yet another business. And this one seemed different at the outset. It had more going for it than anything else we have done and the timing seemed right. We embarked on it with more enthusiasm than before and when everything started to fall into place, we were excited beyond belief.
Then we hit the Dip. A couple of things went wrong. And because we'd been so excited initially, it felt like a kick in the guts. We lost faith rapidly. It all... more info
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Some Solid Statements in This Book
I originally gave this book a lousy review. (I bought the CD). But after thinking about it for a while, I changed my mind. It does not cover every possible angle of the "dip" concept and all of its ramifications. However, the basic argument of the book is sound. The lesson of the book is simple. If you are going after a worthy goal, make sure that you give it your best. If you get hung up (the dip), keep pushing. You will get results beyond typical. If you are not going after a worthy goal, drop it and move... more info
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