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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
from Portfolio Hardcover
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Great Book for Marketers As Well
Even though this book is aimed at those who are "starting and operating great organizations," it's also full of great advice for marketers.
The thing I liked best about the book was Guy's "voice." He tells it like it is, whether you want to hear it or not. But he does it with a sense of humor and a sense of humility (which is often sorely missing in today's business books.)
In one chapter, he cops to leaving out one of his guest authors in the index. While Guy could have blamed that on someone... more info
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Kawasaki provides "hardcore information" for "hardcore people who want to kick ass."
Having read all and then reviewed most of Guy Kawasaki's eight previously published books, I was especially eager to read this one because it was rumored to provide everything he wishes he had known (but most of which he didn't) when he embarked on his career in business (counting diamonds a fine-jewelry manufacturer called Nova Stylings) while at work on an MBA degree at UCLA. (He had already earned an undergraduate degree at Stanford.) Kawasaki later went to work for an educational software company... more info
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Welcoming book, though much similarity with Art of the Start 
If you consider "Art of the Start", this book has twice the thickness, and includes (almost) all topics of the fore mentioned book. Reality check is a bit less easy to read and the expectations in Europe have been high, but may not be met this time due to so much similarities.
Still a good read anyway as Guy is highly motivational writer.
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Unless you are my competition, read this book!
In the world of business books there are just a few that stand out as premier resources that should be re-read again and again. Reality Check is the newcomer to that category. I'm currently reading through it for the third time so by now the pages in my copy have been dog-eared, written on and so forth. There are a lot of excellent books out there but most will serve you well by finding them at your local library, read once, and return. Not Reality Check - this one must be owned. I hope it will be as... more info
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