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Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
by Sarah Lacy
from Gotham
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Awesome book! 
I highly recommend this book. It provided me with the background and understanding of Web 2.0 in a very researched, yet entertaining manner. Whether you are familiar with the tech industry or not, you will find this book fascinating and inspiring.
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A cautionary rally banner 
This book is just great. For the legions of us that went through the bust and are just now starting to dip our (now) ever cautions toes back into the entrepreneurial internet(s) this is a great hind-sight tale of what didn't work. But more than that it is a tale of what didn't work, why and here's how to not make these mistakes again. Told from the biographical tales of those who lead the industry in 1.0 and those that are leading the charge under the, admitting timid, 2.0 moniker. This book was a... more info
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Great insights 
This book offers some great insights on the history of web1.0 and how things transitioned into today. I was really surprised to hear how many big hits of the web2.0 world have connections to 1 or 2 web1.0 stars. I'd say if you were in the Valley during web1.0, don't bother...this book will probably just piss you off. If you are in, or want to be in the web2.0 scene, its a great history lesson. I'm not in the valley so reading this book took my to my fantasy world.
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Clift Notes to the Web and Silicon Valley 
This book was absolutely amazing. I am not a techy person nor do I know all the HOT websites. But Sarah was able to convey the social and intellectual scene that makes the Valley unique and allows for all the web birth. Once you start it is impossible to put down. The founders of the web and each website are so interesting and Sarah really gets into details around their lives. Also she is the first person to write so that I can actually understand what each of these websites does and what the purpose is.more info
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