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The Complete Idiot's Guide to Cold Calling (The Complete Idiot's Guide)
by Keith Rosen
from Alpha
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Inspiring 
I had initially put a 1 star review. But after reading the first few chapters of the book, I prefer to change my rating to 3 stars. The spirit in which this book is written is very inspiring, and people at Mr Rosen's website try and solve your problems in the same spirit.
"How you think is what you get" indeed...
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Not for Idiot's Only! 
I purchased this book to try revitalize my cold calling strategy. It was informative and gave me a couple of new view points to see where I might be able to tweak my cold calling and prospecting skills.
I would recommend this book to novice & experienced sales people who have to make prospecting calls on a daily basis.
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Becoming the Best you can Be 
You read, you learn and then you earn. Step by step plan for becoming a great phone sales person....very good book
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Beyond the Basics
I thoroughly enjoyed reading Keith Rosen's book on Cold Calling, even though I consider myself as "Cold Call reluctant". This book gives sufficient evidence that cold calling is a necessary tool in new business development what ever your industry, and the knowledge on how to cold call effectively. In addition to cold calling, Keith provides important information on several other sales and marketing strategies for business development such as networking, obtaining referrals, and managing the entire sales... more info
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