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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
by Dan S. Kennedy
from Adams Media
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Good book.... 
This book is really useful. It is an excellent tool for literally any type of business. The only downside is he is constantly plugging his own website, but I guess you shouldn't expect anything less in a book about promotions.
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It's a great book but subject maybe misleading 
... and it will be misleading for those, who are acutally not interested to build the business, but for those who are interested to create any of those 500 pages fancy looking books called "Mu Great Inc Marketing Plan, now Mr. Investor give me money".
If you want create somewhat like this - this book is NOT for you, then choose a Harvard Press or Sunday Times copy/paste academic style writings to be purchased in airport or local bookstores.
But if you want:
- Unique ideas, how to promote... more info
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Not Ultimate But Good
This book should not be used to manage your marketing campaigns but should get you thinking. It will not give you step by step answers to making your business make millions but it will explain your audience and why some methods make the difference. Remember, it's a marketing book and I am sure his intent is to make money in the process so there is advertising of other books and services. If you wrote the book it would be a good idea for you to mention your services too, so don't be so judgmental. Look for... more info
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Kennedy is amazing
Fight The Good FightDan Kennedy is amazing. I own his magnetic marketing series. He is the grand daddy of the great marketers.
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