Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim, Renee Mauborgne
from Your Coach Digital

Features:

• Audiobook
• Unabridged

Customer Reviews:

• Avg. Customer Rating: 3.5 / 5.0

• got it very late even though i paid for two day shipping
  I ordered this book for two days delivery and got it after 15 days till that time i had already purchased the book from some other physical store and moreover there was no space to return this book to the sender ... Very poor

• Great ideas, poorly explained, boring to read
  The concepts are revealing and helpful, but halfway reading it it becomes repetitive and boring. I use it for quick refference on ideas and how to use the strategy

• Decent concept, but too long & poor delivery
  I think the blue ocean concept is valid, but the best way to communicate it is in an HBR article or wikipedia. It's just not revolutionary enough to warrant reading such a long book in 2008. There's little I learned from this book that is not already well summarized on wikipedia, or the same author's Value Innovation article in HBR (1997). Additionally, I think the value innovation concept is touched on sufficiently well in modern b-school texts. (ie. Strategic Market Management by David Aaker)more info

• A Blinding Flash of the Obvious
  Blue Ocean Strategy approaches business from a different perspective. By properly positioning your business you can eliminate the competition. In a world where businesses battle for market share Blue Ocean Strategy is a must read. Push Button Investing in Real Estate
  Ron Draluck, author of Push button Investing in Real Estate

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