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Street Smart Franchising
by Joe Mathews, Don DeBolt, Deb Percival
from Entrepreneur Press
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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A Quick Education
Anyone looking for a quick education on franchise opportunities should take a few hours and read Joe's book. Extremely informative and worthwhile!
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Considering Franchising - This is a must read !!!
This is an excellent book and a must read for anyone considering going into franchising. This book helped me eliminate many concepts which I initially thought were good. But after reading this book, I learned what great franchise companies are all about. I finally bought into one and am very happy.
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Waste of Money -- Suspicious of Other Reviews 
I have read four or five books on purchasing a franchise and this is clearly the worst. The books from Nolo are the best and the Better Business Bureau are second. This book is mostly hype about how great the franchise experience can be with pep talks and nonsense about how you are good enough to be in the 1 percent of successful franchise buyers. The information is neither objective nor balanced. I encourage people to always look at who the writers are to see if the source can be trusted. In this case it... more info
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A Must Read for Anyone Interested in Franchising!
Definitely a must read BEFORE you buy a franchise! This book provides food for thought and makes you truly think long and hard about the whole franchising business.
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