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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
by Dan S. Kennedy
from Entrepreneur Press
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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I paid money to be marketed to 
This book has few real insights. Some of the material was moderately interesting with many examples of successful business models. Much of the material was timely, and it was poorly edited in a rush to get printed. I usually overlook this if the material is particularly useful. Unfortunately, this wasn't the case, at least for me. There was too much of Kennedy's opinion and currently popular anecdotal evidence, and too few researched truths, though he presented much as fact. And, of course, the reader is... more info
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No BS from PS
Dan has done it again in writing in such a way to get inside the minds of the affluent. There is no guessing who they are, what they want and how to tap into this market. What I enjoy the best is Dan's REAL LIFE examples that pin point how others have succeeded. You do have to roll up your sleeves and take inspired action which will lead to success. For what you pay for the book it is a real bargain to get the full story on how to enter and thrive in these markets to the rich. I Love his saying about go... more info
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Dan has done it again
I have been a fan of Dan's since 1996 when I saw him at a live presentation in Chicago. I own many of his books and tapes, and also his Magnetic Marketing kit. This is one of Dan's best. The information will be quite helpful, in this failing economy, to bring in and retain many more clients that can afford my services. I read it cover to cover twice and it's now covered in yellow highlighter. This info is going to make me some good money.
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Dan has outdone himself with this latest book!
After having read most of Dan's previous books, I found this one to be one of the most valuable ones written.
What separates this book from his other works was the amount of research that went into this book to back up the claims that he makes about the characteristics of affluent people. It's not that his other books were poorly researched, it's just that the research for this book was excellent in comparison.
One of the most telling statistics was the fact that 2/3 of the middle class moved up... more info
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