Revenue Management and Pricing: Case Studies and Applications

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Revenue Management and Pricing: Case Studies and Applications
by Ian Yeoman, Una McMahon-Beattie
from Cengage Lrng Business Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Revenue Management and Pricing: Case Studies
  I liked this book a lot. The cases give a variety of revenue and pricing optimization examples. The possible solutions section in the back of the book reviews solutions to the cases. The book will make you think about alternative uses of the technology.

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