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The New Influencers: A Marketer's Guide to the New Social Media
by Paul Gillin
from Quill Driver Books
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Depth and perspective 
Books about Web tools and strategies for marketers tend to be written hastily, for two reasons: primacy and recency. With respect to the former, the marketing consultants who write these books want to build visibility in the market quickly, and to be perceived as pioneers, because the competition is intense. With respect to the latter, the web environment evolves and shifts daily; so authors worry that taking time to cover these topics in depth, present meaningful case studies, verify factual accuracy, and... more info
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A Must-Have 
This book is a must-have if you want to know more about how to promote more effectively today. The Internet is not to be ignored!
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Read Before You Blog!
Gillin not only goes into great detail about the power of The New Influencers but provides an exceptional collection of real-world examples that combine to create a veritable "How To" for anyone considering a conversation-based approach to marketing.
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A Must Read
As a small business owner I am overwhelmed with the marketing opportunities presented to me on a daily basis. From Print ads to Online Media I have thousands of options with a small amount of experience in any of it. Paul Gillin lays out social media marketing in an easy to understand format. This is not a "How to" or "For Dummies" book, but a journey through a media with history and commonsense principles that makes your mind explore. Countless times throughout this book I had to stop and "Google" what he... more info
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