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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
by Jeffrey Gitomer
from Bard Press
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Easy read and to the point 
The author has a good understanding of what customers want, what customers demand. It's an easy read with solutions to day to day challenges.
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Are your customers satisfied, or loyal?
The difference between a satisfied customer and a loyal customer is; one MIGHT do business with you again and MIGHT refer others to you, the other WILL do business with you again and CAN'T WAIT to tell others about your business. Of course this is just one of the many differences between a satisfied and a loyal customer. There are many others. Loyal customers cost less, because they are worth more!
Sales guru Jeffrey Gitomer's book, CUSTOMER SATISFACTION IS WORTHLESS: CUSTOMER LOYALTY IS PRICELESS,... more info
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Customer Satisfaction is Worthless Customer Loyalty is Priceless
I would highly recommend this book if you are looking to change your organization from Customer Satifaction to Customer Loyalty. This book is easy to read and helps you understand what Customer Loyalty really is. I would suggest it for any one wanting to better understand how to keep customers. I feel it is a must read for anyone that interacts with the public.
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the best service
the book is a roadmap to better understand the importance of the customer loyalty and how get it.
It is simple and useful for real life. it is a must for service organizations
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