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The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
by Tom Ahern
from Emerson & Church
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Don't read this book.........
.....unless you are ready to start making lots of money with your newsletters! We were getting ready to prepare our next newsletter, hoping to raise enough money to at least pay for the cost of printing and mailing it out. I decided that this book sounded worth reading, so I ordered it. I was surprised and pleased with all the great information packed in this book. It explained in great detail the mistakes that are made in writing newsletters and why many of them don't bring in much (if any) money. If you... more info
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Immediately helpful... So grateful to have found this book
I have been doing promotional design and communications for years. And I have never seen such a straight forward, concise, personable and well written resource. Great format! This book is a discovery so well rendered that I was left wishing I had found it years ago. It is not just for fundraising... it's about connecting with people who care about your organization, certainly our most important circle of individuals. Thank you! SO glad a friend referred me to it. Short, sweet and well worth ten times the... more info
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I read this book straight through...too
After reading Tom Ahern's "How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets" straight though, I read this one straight through too. Since much of the material was reiterated in a different way, I was able to skim yet have a much fuller understanding of the concepts. I would read both as they are both valuable. I never read books straight through, these are different. I found these to be riveting and rejuvenating. Fun, fast, easy reads that impart an amazing amount... more info
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The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible 
Concisely and sharply written with easy to use advice. Affirmed things that I "knew" but had forgotten about. Used the advice and our newest newsletter has much more "pop" to it. I'll be interested to see if there will be an uptick in donations following its release in a week or so.
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