The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail

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The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail
by Mal Warwick
from Emerson & Church

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Good but doesn't quite hit the mark
  This book didn't quite hit the mark. I ordered this based upon my high opinion of Mal Warwick's other book, How to Write Successful Fundraising Letters. This book is very thin and a bit overpriced for the information it espouses. This book mainly addresses those fundraisers with big budgets, not your average small town, small organization fundraiser. I don't have thousands to spend on the "package." On the other hand, I highly recommend Mal's other book on successful fundraising letters. I increased my... more info

• Mal Warwick is the Best!
  It's all been said - and better than I could.
  Mal Warwick is simply the best results-oriented writer in the field of nonprofit fundraising today!
  The genuis behind Mal Warwick's incredible success lies in his ability to marry tried and true marketing techniques with the oftentimes straightlaced field of nonprofit development. You simply can't go wrong with his approach.

• very useful book!
  This book was a little shocking, to be honest. I raise money through the mail practically every day, but this book lays out a completely different approach that I am definitely going to try. It takes a lot more work, and I think it should only be used for very special programs, but it sounds like the high-dollar approach promoted in this book could work for just about any organization.
  The book, unlike most fundraising books, is very easy to digest and written in a breezy style that makes it easy to... more info

• Mercifully brief and right on the money!
  As someone who has been raising money for many years, I was dubious that this book would tell me something I didn't already know. I was right and wrong. Much of what Mal says in his latest book on fundraising is not new to fundraising professionals. BUT, the book presents everything you know in a new and useful way that is focused on high dollar fundraising. It is well written, easy to follow, and provides great examples and techniques that will challenge even the long-time fundraising professionals to... more info

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