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Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
by Jerold Panas
from Emerson & Church
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Powerful 
In a world were information is vital but time is tight, Asking by Jerold Panas gets straight to the point. As a new development director the infomation in this book will help me be successful. You can read the book in one sitting, but will return time and time again just to reinforce what you learned or to share it with other volunteers or staff. Thanks for taking the fear out of the heart of what we do.
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Asking 
Loved it! Short but sweet; a great first look at making the big ask.
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Practical information
I liked the book because it eliminated the mystery in how to structure a one-on-one interaction with donors when you ask for a gift. The book is a quick read also. What I didn't like is that he recommended being really assertive about getting an appointment or getting a firm answer from a donor. I don't like to push donors that hard because I would not want that type of pressure from one of the nonprofits I support.
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A Quick Lesson
Excellent book for Foundation Board members who have little or no sales experience. It is a lesson in one's dedication to a worthwhile cause than helps one ask for the order.
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