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How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
by Tom Ahern
from Emerson & Church
Customer Reviews:
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Avg. Customer Rating: 5.0 / 5.0 
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Concise Tips for Persuasive Fundraising
I have always been inspired by Tom. Never have I read a better, more helpful and concise book. It is a joy to read and you will definitely benefit both personally and professionally from the tips that he shares. If you ever get to see a presentation by Tom in person, RUN (don't walk) to your seat in the lecture hall. His tips are practical, entertaining and based in science and experience. Thank you Tom for your contributions to our profession.
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How to write fundraising materials that raises more money 
generally, it's a well taught and expounded book that very few books explain so very clearly in detail. as someone involved in raising money and promoting our non-profit, social work I am tremenously blessed and have my mind renewed and informed with fresh perspectives.
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Fun to read and jam-packed with essential information
I could not put Tom's book down and read it in a night. There are some many great tips and insights -- I will not write another thing without this book at my side!
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I read this book straight through...
The material in this book is as invaluable as the style in which it is written. I found this book incredibly motivating, informative, stimulating, and fun to read. Thanks Tom! I feel utterly refreshed and excited to write now, instead of dreading it.
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