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My Sister's a Barista: How They Made Starbucks a Home Away from Home (Great Brand Stories series)
by John Simmons
from Cyan Communications

My Sister s a Barista: How They Made Starbucks a Home Away from Home (Great Brand Stories series)

 

List Price: $12.95
Price: $11.01
You save: $1.94 (14%)

Media: Paperback
Availability: Usually ships in 24 hours

Buy from: Canada Germany France United Kingdom


Customer Reviews:

  • Avg. Customer Rating: 4.0 / 5.0

  • GREAT BOOK
    I think this is a great book that gives not only the story of starbuck's as a store, but it also narrates how the company's philosophy of the company was established giving it's added value service.
    Highly recommend for anyone who works on marketing or communications related areas.

  • Depends what you are looking for
    I love all things Starbucks which is why I purchased this book.
    I was under the impression that this story would be a diary type book, complete with juicy stories of interactions and goings on at Starbucks.
    This was not the case. This book is basically loaded with all types of information (business-wise mainly) on Starbucks, coffee, and the industry in general. There are some great photographs of various Starbucks stores in various cities in the world.
    This book is interesting if you are... more info

  • Excellent book!
    This book can be finished in a day! I simply couldn't put it down. It's written as a story so you get quickly pulled into the storyline to find out the end. Although, you already know the ending...Starbucks is one of the most admired brands and successful companies ever known.
    So how did they do it? This book answers this question and more. What I enjoyed about the book is that it opened the door to the heart and soul of Starbucks to reveal their evolution and foundation. As I prepare my business plan,... more info


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