Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield

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Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield
by David D'Alessando
from American Media International

Features:

• Abridged
• Audiobook
• Unabridged

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Must Have, practical advice, insightful
  I found this book insightful and well-written. D'Alessandro speaks in plain English, offering an insiders look at what it takes to get ahead in corporate America. I've read more than 150 business books in the last 2 years and this is one of my favorites. As much as we all hate to admit it, your boss has power over your reputation and there are 2 chapters devoted to managing up and what is important to a boss and what should be important to you in developing a career.
  D'Alessandro does write about... more info

• Glad I read it. Good common-sense in an artificial world.
  PROS:
  (1) Excellent concept (your personal Brand).
  (2) Most of the value of the entire book can be received by reading the Introduction and the first Chapter (Disc 1).
  CONS:
  (1) The writer spends a little TOO much time characterizing one's Brand as a set of responses to certain situations, rather than being substantially a reflection who you are.
  VERY GLAD I READ THIS BOOK:
  In the past I have thought about my "reputation" in businss, but that concept is very subjective,... more info

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