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No B.S. Business Success (No B.S. Series)
by Dan Kennedy
from Entrepreneur Press
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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"You get power by deciding to have power" 
That's the closing sentence from Chapter 1, "The Decision and Determination to Succeed." Dan Kennedy is a unique star in the sales, marketing, and self-promotion galaxy. Unlike peers such as Joe Vitale, who will mix equal portions of cross-selling all of his other products and services to you with some kind of hoodoo soup that will leave you scratching your head and asking "HUH?", Dan cross-sells all of his other products and services to you while simultaneously delivering pragmatic, real world wisdom and... more info
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Don't sell this book short, it can make you millions! 
Whether you are a long-time fan of Dan Kennedy, or just discovering his work, you are in for a wild entrepreneurial ride. Kennedy is a working direct response marketer and copywriter working on the "front-lines" of capitalism. The book falls into what I would call the non-traditional business category. It is not based on academic theory, rather on the real life experiences of one who has managed, bought and sold businesses to the tunes of millions of dollars. You will learn- - Positioning... more info
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Dan Kennedy tells it straight in this book! 
This book serves as a "not to be missed" foundation for anyone that wants to fine tune their business and stop floundering about with no direction. Our office would not have been able to think out of the box and have our own radio show every Monday at 5:30 PM EST (found at www.blogtalkradio.com/LaneArchitecture)without information that we were able to glean from books like this one. We welcome Dan Kennedy, the author, to call in as a guest on our show by dialing 646-595-2228. Larry R. Lane
more info
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Dan Kennedy is a genious, there is no doubt 
But, I am really not sure, that his harsh (sometimes) is acceptable to everyone.
I do not want go deep in what he says, but if you are already in business, then you will just read the book, and time after time shout out phrases like " Yeah, right!!" " Haaaa, yes not only me noticed that!!" "Hey, he was there, and he knows what he says". and so on and so on There is IDEAS in the book. Really there is not typical bla bla "think outside of the box" business book. Kennedy shares ideas, insights... more info
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