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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.)
by Dan Kennedy
from Entrepreneur Press
Customer Reviews:
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Avg. Customer Rating: 3.5 / 5.0 
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Another winner from Dan Kennedy. 
Good information in a quick read. I read it in about 3 sittings. The first part of the book is good solid advice. The second is examples from successful people that have implemented Dan's tactics.
All good stuff. Pick it up.
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Somehow not very inspiring 
It's an okay book. There are a lot of contributors
who each wrote a chapter. It's not really written
very much by D.K. - it's written by his disciples.
Dan Kennedy is engaging on tape and somewhat dry in
print. He tells it like it is. He doesn't feed you
the fantasy of easy riches. He's really an expert
in the info-product business so it's worth studying
what he does with it as much as what he teaches about it.
This book isn't about the info-product business... more info
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Scam! 
This book is all fluff. There is absolutely no meat in this book. It reads like a sales pamphlet to get you to buy more from this con and attend his seminars. Don't fall for this one.
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Geoff Kelly 
I had to re-read some of these reviews to remind myself that there are still too many people unable to see true value when it looks them in the face. For $10 you get an approach that wins customers - proven. And a cd, and access to a free ecourse and other materials.
Yes, you have to deal with some upsells. If you have a problem with that you'll find it difficult to reach your potential in today's business environment.
I've been upsold into Kennedy's system at several levels and in many products.... more info
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