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Harnessing the Science of Persuasion (HBR OnPoint Enhanced Edition)
by Robert B. Cialdini
from Harvard Business Review
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Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Great Product For The Price! 
This is a short, yet very concise explanation of the six principles of influence. If your looking for something small to find out if you want more, this is a good place to start. I warn you though, you won't be able to stop here.
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Introduction into the six principles of persuasion
Robert B. Cialdini is Professor of Psychology at Arizona State University. He is the author of 'Influence: Science and Practice' (2001). This article was published in the October 2001-issue of Harvard Business Review.
The author believes that five decades of research by behavioral scientists shows that persuasion is governed by six fundamental principles that can be taught, learned, and applied. Each principle is named, linked to an application and discussed: (1) The principle of Liking: People like... more info
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Extremely solid introduction to professional influence
This short article introduces you to six principles of effective and ethical influence. The principles were identified and researched by social scientists during the last half of the twentieth century. For that reason, this article might be aptly described as a compilation of important ideas in social psychology or social influence studies. That said, this article is more than just a compilation. It is a concise introduction to how the principles of social influence can be applied in your professional life.... more info
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Great stuff, low value 
Overall the book (if you can call it that) does offer what its supposed to and does that in an effective manner. It teaches you how to develop persuasion. The trouble though is it only gives you the most basic outline on just 11 pages. The information that is contained inside of it is something that has been available for years in other similiar books.
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