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Natural Capitalism: Creating the Next Industrial Revolution
by Paul Hawken, Amory Lovins, L. Hunter Lovins
from Back Bay Books
Features:
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Reinvention 
I read Paul Hawken's book "The Ecology of Commerce" first. It was so good I decided to read this one too. It's just as good.
The name of the book describes what it is about very well. In a sense capitalism is unnatural because it is unsustainable. In contrast Natural Capitalism is when business interests work in concert with social interests and natural systems so that all three sustain each other.
Natural Capitalism is easy to read and is essentially optimistic. It discusses broad strategies for... more info
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Excellent book!
Although one might not completely agree with all of the ideas and concepts discussed in the book, it is a wonderful read for those who are both environmentally conscious and business world-savvy. As a treehugging bean-counter, I absolutely enjoyed "Natural Capitalism".
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an optimistic vision of the future
I am about halfway through this now and I find the book very engaging and not difficult to read. I do agree that the current edition is dated.
Kyoto costs too much? 80% reduction in carbon emissions by 2050 is a pipe dream? This book will go a long way to persuading you that we will meet that target and more before 2050 and *make* money. The compelling question is - why aren't we further along in making the changes needed?
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Prompt service. 
The seller was quick to respond to the order, and the book was shipped to me promptly. I would buy from this seller again.
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