|
In association with
|
The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making
by Thomas T. Nagle
from Prentice Hall
Customer Reviews:
-
Avg. Customer Rating: 5.0 / 5.0 
-
Very hard to read - boring and not very concise 
Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone
-
GRATE BOOK
If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
-
Great reference on value-based. Wish it had more on setting initial price. 
I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.
-
good book, shipping too slow
This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.
Similar Products:
| Portions © Amazon.com, Inc. |
|
