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Damage Control: Why Everything You Know About Crisis Management Is Wrong
by Eric Dezenhall, John Weber
from Portfolio Hardcover
Features:
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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good choice for students of field 
Good product for students in the emergency management and crisis management fields as a supplement to what is taught in the class room.
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It is more than PR Book
I like the perspective of the author regarding crisis management. I agree that it is a PR problem but it can not be solved by PR people. This book will give you a strategy to solve many problems in life. You do not have to be a multi-billion-dollar company CEO to implement the knowledge you will receive from this book. If I can re-name this book in my own way, I'd call "Perception Management" because that's exactly what it is all about in my point of view.
Now, the thing I don't like about this book is... more info
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Excellent Insights
This book contains some very interesting and informative views on crisis handling. Whilst I don't buy into their generalised view of PR professionals (or the thinly veiled self promotion) I would certainly recommend it as a must read for communication professionals.
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Welcome to the 21st Century 
Mr. Dezenhall's book should be required reading in every public relations, business and government administration college programs. The concept of what is a 'crisis' has changed substantially in the past 10 years, especially with people communicating problems and/or urging others into action through their Web connections. In the 21st Century, our assumptions of how to deal with management crisis are outdated. Dezenhall's book is essential in helping administrators re-think their strategies.
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