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UNLEASHING THE IDEAVIRUS
by Seth Godin
from Hyperion
Features:
Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Worth reading 
Nutshell review - Another good book by Godin. Easy to read, insightful, good ideas and makes you think. Worth reading.
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Infect Me With The Virus!
Starting my own dot com ([...]) for the first time (as opposed to running traditional bricks and mortar businesses as I'd done in the past) I knew I had to read as much of Seth's work as I possibly could. Unleashing the Idea Virus was right at the top of my list. Seth yet again spells out simple easy to understand ideas illustrated with fabulous examples. Yes - the book is a little out of date now with its references - but it's also pretty fun seeing which of Seth's predictions have come true! I'd recommend... more info
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Grea book, Fast shipping 
Book came on time, was in perfect shape and it was a at a great low price.
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One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around
This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.
Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.
This book is one of my favorites to read and re-read giving insight... more info
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