One Billion Customers: Lessons from the Front Lines of Doing Business in China

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One Billion Customers: Lessons from the Front Lines of Doing Business in China
by James McGregor
from Free Press

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• Bargain Price

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Dispelling the Myths About China
  James McGregor, author of One Billion Customers: Lessons from the Front Lines of Doing Business in China, makes it clear on why China is such a hard place to do business by offering a detailed examination of that country's culture.
  As a journalist and businessman, McGregor offers readers an honest and forthright portrayal of China's great strengths and shortcomings. An example is the author's discussion of China's split personality - i.e., distrustful of foreigners yet optimistically embracing... more info

• A fantastic introduction to the business culture off China
  This book should have been called "One Bill Partners," as there is very little about market research in the book. Rather, "One Billion Customers" is a series of highly readable case studies discussing businesses and joint ventures that went right and wrong in China. Jim's been in China for many years, speaks Chinese, and is able to distill political, economic, and cultural factors into witty advance, such as
  "If your CEO wants to do business with China in order to turn around his business, lose his... more info

• A Must Read for Doing Business in China
  One Billion Customers teaches by example. This book contains modern-day stories of foreigners doing business in China; some do it well, some poorly and some in between. But behind each story is a theme of what can, should, and should never be done when dealing with the Chinese, especially on their turf. There is no doubt that James McGregor is one of the foremost experts in the field given his time and experience in China and his journalism and research skills shine in the stories he relates to the reader.... more info

• Interesting case studies on China's business environment
  In the foreword to One Billion Customers James McGregor states that his goal was to "convey timeless insights and commonsense lessons about Chinese business practices, and the deeply ingrained thinking and behavior patterns of Chinese people." While McGregor does not argue a single, central thesis, he does return to the importance of understanding the wants and needs of China as a country throughout the book. The book is structured around a series of case studies, each designed to illustrate a number of... more info

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