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The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
by Phil Rosenzweig
from Free Press
Features:
Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Too Smug for My Taste 
Rosenzweig's information is interesting in a 'myth busting' sort of way, but for my taste I didn't care for the book. Let me share with you why.
The author spendsover 150 pages chopping down the premises that Tom Peters, Jim Collins and others have shared in their best sellers. All the while, he doesn't really point out what he'd do 'differently' or 'better' or 'instead'...he just sort of scoffs at what he finds to be innacurate assessments.
(Which is debateable - the information was valid at the... more info
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Must read for any business manager or business analyst 
If you are looking for the "Get Rich Quick" scheme or "Key to Business Success", this book is NOT for you as the author offered none of this. What he offered is far more useful and practical than any business books you would read or may have read. Rosensweig helped us to see falsehood and delusions common in our daily business "analytic", from investment reports to the thousands of business books (e.g. In Search of Excellence) which supposedly offers you the "key to success" or "factors to create... more info
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Thought provoking. Full of wisdom. Valuable or not? Depends
Unless you are willing to fight against the crowd, dont open this book, coz you will read something very different from what you had learnt or read in business schools or popular management literature that Nassim Nicholas Taleb, the author of "Black Swan" and the guru in probabilities management, praised it as one of the most important management books of all time. How dare I challenge one of the brightest living mind on this planet? In short, a must read.
p.s. Below please find some of my passages may... more info
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How to separate the "nuggets" from the "nonsense"
According to Phil Rosenzweig, "The central idea in this book is that our thinking about business is shaped by a number of delusions...the ones that distort our understanding of company performance, that make it difficult to know why one company succeeds and another fails. These errors of thinking pervade much that we read about business, whether in leading magazines or scholarly journals or management bestsellers. They cloud our ability to think clearly and critically about the nature of business."... more info
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