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The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
from Crown Business
Price: $18.15

Customer Review:

This is the story of Procter & Gamble from 2000 till now enriched with anecdotes from other businesses. It is a report of P&G's transformation into a customer-focused enterprise, driven by customer research and new product development. The book is structured around eight key elements that... more info

Customer Rating:
4.5 / 5.0

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Lovemarks: The Future Beyond Brands
from powerHouse Books
Price: $18.15

Customer Review:

This is a good book for the entrepreneur who is interested in setting thier business apart from the pack. To create more than just a brand, but a "LOVE MARK." Its got some good points and Ive applied some of it to my small photography business. I recommend it, but only gave it 3 stars.

Customer Rating:
3.5 / 5.0

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Answering Peter Drucker: on defining what a chief executive really does.(CHIEF CONCERN)(Column): An article from: Chief Executive (U.S.)
from Chief Executive Publishing
Price: $5.95

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