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1. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
from McGraw-Hill
Price: $16.47

Customer Review:
Lots has been published on the Voice of the Customer and being Customer/Market Driven, but little has really been published oh HOW to do it. (The author actually trashes this concept in the book) I applaud Mr Ulwick for this easy and simple way to look at viewing customer needs as Jobs, and the... more info

Customer Rating:
4.5 / 5.0


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2. Turn Customer Input into Innovation (HBR OnPoint Enhanced Edition) Turn Customer Input into Innovation (HBR OnPoint Enhanced Edition)
from Harvard Business Review
Price: $6.50

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3. Business Strategy Formulation: Theory, Process, and the Intellectual Revolution Business Strategy Formulation: Theory, Process, and the Intellectual Revolution
from Quorum Books
Price: $119.95

Customer Review:
My feeling is that the target audience for this book is practitioners who did not study strategic management back in school but want to adopt a strategic thinking in their businesses. The book would be a good read for that purpose. This book was one of my first readings in my graduate level research... more info

Customer Rating:
4.0 / 5.0


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4. [no image] Ofrezca a Sus Clientes Lo Que Desean
from McGraw-Hill Companies

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5. [no image] What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
from McGraw-Hill

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Buy from: Canada Germany France United Kingdom

6. What Customers Want What Customers Want
from McGraw-Hill

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