Customer Review: This book will provide multiple and in-depth frameworks for thinking about and managing services and services marketing. Adding to the frameworks are real-world examples from leading edge companies. The authors' depth of knowledge shines through in fitting these examples within the frames giving the... more info
Customer Review: Excellent book both in terms of framework and use of practical examples.Comprehensive coverage.Quite updated and international coverage due to the alliance with E. Anderson that teaches in Insead. The mix of the authors's background clearly enriches the book. Highly recommended and easy to see why... more info
Customer Review: Services marketing has become a dynamic area of activity in Asia. Creating and capturing value increasingly requires an understanding of intangible assets, including the design of intangible benefits/products, best practice service operation, customer information processing, high performance... more info
Customer Review: This is a great book for someone wanting an insight into services marketing. Few marketing text have the emphasis or focus on asian firms like this one. The instructor edition comes with a comprehensive teaching note to help teachers strategically to conduct classes closely to the cases found within... more info
Customer Review: I used Lovelock's "Services Marketing" as a text and this book as a backup for my services marketing module in a Masters of Business Studies Course. It would be easily as useful at undergraduate level. The book is a compilation of good industry articles by well respected authors including David... more info
