Customer Review: This is the best thing I have read by Dan Kennedy. He is clearly passionate about Marketing To The Affluent
and it comes through in his writing here - it is
enthusiastic and brisk. A really fine book about how to sell stuff to people who
have the money to buy it. Why... more info
Customer Review: I enjoyed reading this. I read a lot of business books but I only highlight and mark the really good ones. I've filled this book with post-its and highlights. Dan Kennedy has great ideas that I think are very implementable. It does lean heavily towards the Direct Marketing business and I personally... more info
Customer Review: Had a great experience the book came when they said it would looked better that brand new and I purchased a good condition one. VERY VERY HAPPY
Customer Review: Yep, Dan is an information marketer, i.e. he wants to sell you the information he has compiled on selling information or becoming a direct marketer. There is no doubt that he is good at it. There is no doubt he can help the people and business that want to sell more. This is a great source for... more info
Customer Review: A fairly well-written book. Asumes reader has prior basic knowledge. Gives helpful sources for more information. Included CD is pretty useless unless you're intent on wasting some time. Would recommend to those wanting to pursue this activity.
Customer Review: Same as all of you I hate those 5 star generated copy-paste style reports, what almost every business book has here on amazon, and always those are written by some marketing consultants.
And they are too pathetic and has no real value. So, you go on for reading the 1 star reviews. NOW FOR... more info
Customer Review: He does it again. Dan delivers a tough-love book on business management. If you like Dan's brand of brash no bull ways to do things you will appriciate this book. Don't expect any subtle, mamby-pamby, skirt around the real issues here. This is tough get-it-done management. A good read.
Customer Review: Although, I am always little pathetic when it comes to Dan Kennedy books - I must say that this one is again a masterpiece, and just do not trust a reviewer who says this one is a commercial for inner circle.
I am fan of Mr. Kennedy books I admit that, but if you will try to read at least any... more info
