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1. Marketing Metrics: 50+ Metrics Every Executive Should Master Marketing Metrics: 50+ Metrics Every Executive Should Master
from Wharton School Publishing
Price: $26.39

Customer Review:
While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge.

Customer Rating:
4.5 / 5.0


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2. Wharton on Dynamic Competitive Strategy Wharton on Dynamic Competitive Strategy
from Wiley
Price: $11.97

Customer Review:
It provides views on every angle of strategy. I appreciate the effort of the editors to combine the papers by different authors, though the content is still fragmented. Nonetheless, if you read them separately, this is a good collection of strategy-related book.

Customer Rating:
4.5 / 5.0


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3. Marketing Metrics Marketing Metrics
from Wharton School Publishing
Price: $7.99

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4. Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series) Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
from Marketing Science Institute
Price: $25.00

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5. [no image] Cases in Marketing Research
from Prentice Hall

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6. [no image] Cases in Marketing Research
from Prentice Hall

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7. [no image] Cases in Marketing Research
from Prentice Hall 1983

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8. [no image] Marketing Concepts strategies and Decisions
from Prentice Hall, 1985

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9. [no image] Marketing: Concepts, Strategies, and Decisions
from Prentice Hall College Div

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10. [no image] Benefit Segmentation: An Industrial Application (Working Paper, Report No 82-110)
from Marketing Science Inst

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1 - 10 of 17

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