Customer Review: The book I purchased from Amazon.com was in excellent condition just has the seller had claimed. I have been very pleased with both my purchase and the seller.
Customer Review: This bundle is specifically for Santa Monica College and should only be purchased by students attending this college. The extras will work with any class but the book will not. Please be aware of this. The product in whole is fine.
Customer Review: Book arrrived on time and in new condition. Only complaint is that it didn't contain some sort of reciept or proof of purchase. Right price.
Customer Review: The book arrived in excellent condition and several days before it was expected. Great service. The book is required reading material for my Marketing class.
Customer Review: good basic services principles... not much for interest, but does do a descent job of conveying and illustrating basic services marketing principles.
Customer Review: A very recent book that explicitly relates recent important events to how to perform marketing of your products. Perhaps the most important is of course the terrorist attacks of September 2001, and the resultant war [wars?] on terrorism. Then too, there were the huge corporate scandals (Enron,... more info
