Customer Review: I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. The two disciplines work well... more info
Customer Review: This book gives great details on new media. It was a great guide for quick references especially if you're looking for key words/summaries when describing new marking and pr opportunities in recommendation memos or presentations.
Customer Review: Cashing in With Content is about attracting visitors to your website, so that you can sell them something or sign them up as a client, member, subscriber or donor. You attract them not with gimmicky entertainment or self-serving puffery, but with rich, valuable, and constantly updated information... more info
Customer Review: OK... time for a "retro flash-back"... Back to those heady days of dot.coms with no revenue, few business plans, and dreams of striking it rich with an IPO. The novel is called Eyeball Wars : a novel of dot-com intrigue by David Meerman Scott, and I had a ball reading it. What's best is that it was... more info
