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Viral Marketing for the Real World
from Harvard Business Review
Price: $4.50
Customer Review:
The article is a good introduction to viral marketing, particularly for marketers that aren't aware they can exploit these principles to improve their marketing ROI. Watts highlights the amplification effect of even minor virality on boosting the effectiveness of a marketing spend. It focuses on a... more info
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Customer Rating: 4.0 / 5.0

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