Customer Review: When I first ordered Direct Marketing it sat untouched on my desk for several weeks. At two inches thick (I measured it), I was dreading another boring tome that took a thousand words to say what could have been covered in ten. When I finally cracked the cover, I was pleasantly surprised.
Customer Review: A great book for people with some direct mail backgroud- its helps to have a basic understaning of the topics discussed before you jump into this book,
Much of the information in the book won't be given to you by the "higher-ups" in your company.
This is a encellent book if you want to get ahead... more info
Customer Review: This books offers a nice overview of the various possibilities of database marketing and how it can be applied to get and retain customers. The chapters on analyses and database building have been written by others than Nash and turned out to be the least usefull in the book since they don't really... more info
