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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
from Harvard Business School Press
Price: $29.75
Customer Review:
The authors have addressed the biggest mistake that large corporations make in using the classic BCG growth-cash quadrant that was popularized by Bruce Henderson in the 60's that lead to the fad for the market share as the key to success, in fact Henderson was very clear that market share in itself... more info
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Customer Rating:
5.0 / 5.0
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