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Tested Advertising Methods (Prentice Hall Business Classics)
from Prentice Hall
Price: $10.85

Customer Review:

...I think he would have approved that headline..draws you into the copy, no? :)
But seriously the 2 reasons are the following:
1. These methods are "Tested" and proven in the real world---Split testing real ads will result in one getting more response than the other. He did this over... more info

Customer Rating:
5.0 / 5.0

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Buy from: Canada Germany France United Kingdom

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition
from Wiley
Price: $17.95

Customer Review:

Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If you follow the guidelines and checklists carefully, you will... more info

Customer Rating:
4.0 / 5.0

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Buy from: Canada Germany France United Kingdom