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The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
from Berrett-Koehler Publishers
Price: $16.47
Customer Review:
Great book and very insightful for marketing to women. It's an easy read and you could easily get finish it in a day or two if you like to read. The book takes the position that women are not a segment of the market, they ARE the market. The examination of buying behaviors and social identity... more info
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Customer Rating:
5.0 / 5.0
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