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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
from Paramount Market Publishing
Price: $34.95
Customer Review:
They say you can't judge a book by its cover, but this is the exception to the rule. While the information in the book has genuine value, I found it to be lacking in depth. The descriptions of the various activities were rather like a cookbook; all the ingredients are listed, and there's a... more info
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Customer Rating:
4.5 / 5.0
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